With the world today closely-knit courtesy of digital technology, everything has become so fast-paced. ![]() It is best to keep it simple.The marketing and advertising industry has come such a long way from promoting products by word of mouth to distributing pamphlets and billboards. When you use excessive formatting, you will never know what your email will look like. Keep in mind that people will be reading your email on many different types of devices, phones, tablets, desktops, and watches. Simple paragraphs with minimal styling such as bolds, underlines, and simple headings is best. ![]() It is usually best to use the default font that your email client provides. The content of the email should be easy to read. When sending bulk email, avoid excessive formatting like non-standard fonts, multiple text colors, etc. Email lists should be verified against Banner data periodically. Banner should be considered the master source of email data. Email lists need to honor SUU's directory hold, confidentiality, inactive, and deceased indicators in Banner. The Reporting Responsibilities at Southern Utah University (SUU) document provides directions on which SUU office to contact for obtaining email lists for a given purpose and a given population of students/employees. A trusted source would be an SUU department charged with the care and stewardship of the population in the email list. Email ListsĪll email lists used for sending bulk email need to be obtained from a trusted source. You should never send bulk email from a Hotmail Gmail (), or any other non-SUU email account. When sending bulk email in compliance with SUU's E-Mail Policy, the from address must be an suu.edu email address. You will need to tell people how they can opt out, clearly identify the message as an ad, tell recipients where you are located, etc. ![]() If your email is for marketing or advertising and you are not using email marketing software like MailChimp or Constant Contact, you will still need to comply with the CAN-SPAM Act rules. It protects the privacy of the recipients and prevents people from accidentally hitting "reply all." Not only is using Bcc proper email etiquette, it is also a best security practice. Using the Bcc field allows the email to be sent to your recipients without disclosing everyone that was included as a recipient. If you do not use email marketing software, when sending bulk email, always put recipient email addresses in the blind carbon copy (Bcc:) field. They allow you to maintain an email distribution list and they allow people on your email distribution list to opt-out at any time. These types of email marketing services follow best practices and help you comply with laws and regulations regarding sending bulk email such as the CAN-SPAM Act of 2003. When feasible, sending approved bulk email should be done using an email marketing software service such as MailChimp or Constant Contact. Best Practices Use Email Marketing Software For instance, section E 5 prohibits sending emails to more than 10 people except for situations covered in section D, Mass E-Mail. Please familiarize yourself with policy 5.58 and sections D and E in particular. ![]() Section D) Mass E-Mail and E) Abuse of E-Mail are particularly important to abide by when sending bulk email. Bulk or mass email sending is covered by SUU policy 5.58 University E-Mail Policy.
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |